ART DIRECTION  |  PHOTO SHOOT  |   KEY ART  |  LOGO DESIGN
Photography by Zach Dilgard   
THE MEN WHO BUILT AMERICA was a character based series about the history of how America became the country it is today. It is a take on the lives of Rockefeller, Vanderbilt, Carnegie, Morgan and Ford. A must see if you haven't had a chance. 
On this project was was tasked with developing several Key Art Concepts and directing the Photo shoot. As you will see below I have shown the concepting phase of sketching my ideas out before presenting them to the Creative Director. I also show the process of composing the winning idea that went to FINISH. I liked the initial six concepts so much I finished them off for my portfolio. You'll see one of them involved hand scripting a logo. Probably my first go at hand scripted anything, and I'm very proud of how it turned out. The Photo Shoot was a huge success and was used for both Marketing and PR purposes. Big thanks to the Photo Team at A+E Networks.

SIX FLESHED OUT CONCEPTS


 
INITIAL CONCEPT SKETCHES
 
INITIAL SKETCH
 
PUBLISHED ART 
 
HOW IT WAS BUILT!

ANDREW CARNEGIE - ACTOR - ADAM JONAS SEGALLER /  PHOTOGRAPHY BY ZACH DILGARD
 
THOMAS SCOTT - ACTOR - DON MEEHAN  /  PHOTOGRAPHY BY ZACH DILGARD

CORNELIUS VANDERBILT - ACTOR - DAVID DONAHOE   /  PHOTOGRAPHY BY ZACH DILGARD
 
PHOTOGRAPHY BY MASHA MATVEYEVA
 
PHOTOGRAPHY BY MASHA MATVEYEVA
 
PHOTOGRAPHY BY ZACH DILGARD
 
STYLE INSPIRED BY FRIEND  / PREVIOUS COWORKER, DAVID PINTARO
 
THIS STUFF IS HARD... MADE ME APPRECIATE THE FINE ART OF HAND SCRIPTED LETTERING!
 
 
HAND SCRIPTED LOGO MADE VECTOR
 
DESIGNED BY THE ON-AIR TEAM.

ART DIRECTOR - Caleb Irwin
CREATIVE DIRECTOR - Eric Moskal
PHOTO DIRECTOR - Ian Luces
PHOTOGRAPHER - Zach Dillgard
PHOTO EDITORS - Tanya Doan + Kristi Fitts
PHOTO RETOUCHER - Bob Mohr
PHOTO PRODUCER - Jesse Korman
PHOTO ILLUSTRATION - Bob Mohr + Caleb Irwin
LOGO DESIGN - Caleb Irwin​​​​​​​
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